Seamless delivery of branded experiences across multiple products from a single platform

This financial services company has multiple brands in market, and each brand has a unique identity.

Having already built their credit card origination process, we were asked to help roll the originations process out for all brands—bearing in mind that brands are often updated and new ones introduced, and each has different flows based on its target market.

As a part of our wider work on credit card originations, Clear Dynamics had already delivered a mobile optimised web experience for this customer. We re-architected it to support each brand in its own unique way, including:

•       Unique and individual branding

•       Ability to support different originations flows for each brand

•       A common core CRM and decisioning platform that checks for fraud/malicious activity across all brands

•       Seamless delivery of branded experiences across multiple products from a single platform

•       Continual improvement of web experience across all brands, as all benefit from ongoing uplifts to the originations automation and flows

•       Security controls effective in preventing lateral movement of a ransomware attack.